Privacy Policy

Effective date: 7 April 2026
Last updated: 7 April 2026

Kai Veitch Racing respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains what personal data we collect, how we use it, who we share it with, how long we keep it, and your rights. It applies to this website, including #TeamKV memberships, merchandise sales, downloads, contact forms, account registration and related services. 

1. Who we are

Kai Veitch Racing is the controller of your personal data for the purposes described in this Privacy Policy.

Contact details:

Kai Veitch Racing Ltd
Email: privacy@kaiveitchracing.com

2. What personal data we collect

Depending on how you use the site, we may collect:

  • your name
  • your email address
  • your billing address
  • your country
  • your phone number, if provided
  • account login details
  • #TeamKV membership tier and purchase history
  • merchandise order details
  • downloadable product activity
  • messages you send through contact or enquiry forms
  • invite-a-friend email addresses submitted through the site
  • technical data such as IP address, browser type, device information and site usage data
  • cookie and analytics information, where applicable

3. How we collect your personal data

We collect personal data when you:

  • buy merchandise or a #TeamKV membership
  • create an account
  • log in to your account
  • download digital assets
  • complete a contact form or sponsorship enquiry form
  • submit an invite-a-friend form
  • browse the website
  • contact us directly by email or other channels

4. How we use your personal data

We use your personal data to:

  • process orders and payments
  • provide #TeamKV memberships and related benefits
  • create and manage customer accounts
  • provide downloadable digital assets
  • send transactional emails, including order confirmations and download links
  • fulfil merchandise orders
  • respond to enquiries and messages
  • operate invite-a-friend functionality
  • prevent fraud, abuse and misuse of the site
  • manage and improve the website, store and member experience
  • comply with legal, tax and accounting obligations

5. Our lawful bases for processing

We rely on the following lawful bases under UK data protection law:

Contract

Where we need to process your data to provide products, memberships, downloads, account access, or respond to a request you make before entering into a contract.

Legitimate interests

Where we use your data to run and protect the site, prevent fraud, administer accounts, improve services, and manage business operations, provided these interests are not overridden by your rights.

Legal obligation

Where we must keep or disclose information to comply with legal, tax, accounting or regulatory obligations.

Consent

Where consent is required, for example for certain cookies or optional marketing communications if you choose to receive them. 

6. Payments and orders

When you place an order, we collect the information needed to process the transaction and provide the relevant product or service.

Payment information is processed by our payment provider and we do not store full card details on this site.

Order information may also be used for fraud prevention, customer support, bookkeeping, tax and accounting.

7. #TeamKV memberships and digital downloads

If you buy a #TeamKV membership, we use your data to:

  • process your purchase
  • create or manage your account
  • provide access to your downloads
  • deliver your membership card and related assets
  • manage membership-related communications
  • provide member-exclusive products or content, where applicable


If your #TeamKV tier includes recognition or website listing, we will only publish that information where the relevant tier terms make that clear.

8. Contact forms and partnership enquiries

If you submit a contact form, sponsorship enquiry or other message, we use the information you provide to respond and manage the enquiry.

We do not use enquiry submissions for unrelated marketing unless you separately opt in.

9. Invite-a-friend forms

If you use an invite-a-friend feature, we will use the friend’s email address only to send the requested invitation and to maintain basic security and anti-abuse records.

We will not add that person to marketing lists unless they choose to sign up themselves.

10. Accounts and login details

If you create an account on the site, we store the information necessary to authenticate you, manage your orders, provide downloads and maintain your account.

You are responsible for keeping your password secure.

11. Who we share your data with

We may share your personal data with trusted service providers who help us operate the site and services, such as:

  • website hosting providers
  • WooCommerce and related ecommerce tools
  • payment processors
  • WPForms or other form handling tools
  • email delivery providers
  • shipping and fulfilment providers
  • print-on-demand or merchandise suppliers, if used
  • analytics and security providers
  • professional advisers, where necessary
  • authorities or regulators where required by law

12. International transfers

Some of our service providers may process personal data outside the UK.

Where this happens, we take reasonable steps to ensure appropriate safeguards are in place in line with applicable data protection law.

13. How long we keep your data

We keep personal data only for as long as necessary for the purposes set out in this Privacy Policy, including to meet legal, accounting and operational requirements.

  • In practice, this may include:
  • order and transaction records for tax and accounting purposes
  • account data while your account remains active and for a reasonable period afterwards
  • enquiry records for as long as needed to deal with the enquiry and related follow-up
  • invite-a-friend submissions for a limited period for security and administration
  • download and membership records for operational support and entitlement management

14. Cookies and analytics

This site may use cookies and similar technologies to:

  • keep the site working properly
  • remember cart and account sessions
  • improve performance and security
  • understand how the site is used
  • support analytics, where enabled

Where non-essential cookies are used, we will seek consent where required.

15. Your rights

Depending on the circumstances, you may have the right to:

  • request access to your personal data
  • request correction of inaccurate data
  • request deletion of your data
  • request restriction of processing
  • object to processing based on legitimate interests
  • request transfer of your data in a portable format
  • withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at privacy@kaiveitchracing.com.

16. Your right to complain

If you have concerns about how we handle your personal data, please contact us first at privacy@kaiveitchracing.com.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection matters. The ICO says privacy notices should explain individuals’ rights and their right to complain.

17. Third-party links

This site may contain links to other websites or services. We are not responsible for the privacy practices of third-party websites.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated effective date.